Failed launch, tons of bugs, slumping stock price, and the EA / YouTube launch controversy, Battlefield 4 has faced some major challenges, to say the least. While bugs continue to get squashed, both EA and DICE are hoping to provide some goodwill in the form of a month-long “Player Appreciation” campaign.
Starting today, Saturday February 1 2014, EA/DICE have announced a “Player Appreciation Month” for Battlefield 4 that is available to all players across all platforms.
Hop into Battlelog to view the quoted text below for more information.
DICE General Manager Karl Magnus Troedsson thanks all Battlefield 4 players with a month of giveaways.
To thank you for your dedication and support, I’d like to announce the Battlefield 4 Player Appreciation Month. Starting on Saturday, February 1, DICE is saying THANK YOU to all players by hosting a month filled with fun community missions and daily giveaways that you get just for jumping into a match.
We appreciate all of the great feedback you continue to provide about all aspects of Battlefield 4. We take this very seriously, and hearing directly from you has helped to make the experience better. The latest information on our game updates can always be found in the BF4 Control Room, including a few new additions that I’m pleased to say are coming soon. First, we are further improving a number of items commonly referred to as “netcode”. This will tighten the overall multiplayer experience, and we will be able to share these items with you in detail soon. In February, we’re also re-introducing the fan favorite feature Platoons in its first iteration. In this added social layer, you can team up with your friends to create your own social space and accumulate stats together. We’re also working on other feature additions that you’ve been asking for – stay tuned for more.
Now, let me walk you through some of the initiatives that we will be launching during Player Appreciation Month. We will have more announcements to make in the upcoming weeks, but below are some of the highlights.
A Battlepack a Day
Every day that you log into the game in February, you’ll receive a Bronze or Silver Battlepack. For those of you who haven’t started opening your earned packs yet, these Battlepacks contain bonuses like XP Boosts and soldier camos. Normally, it would take approximately 30 hours gameplay to earn that many packs. Every day that you log a multiplayer game during the month of February, you will receive a new Battlepack. During weekdays, these will be Bronze, and during Saturdays and Sundays we will give away Silver Battlepacks. Remember to activate your earned XP boosts in the in-game menu to accelerate your progress.
We are preparing two shortcut bundles for Battlefield 4 that we will make available for download at no cost during the Player Appreciation Month. These voluntary shortcut bundles will unlock all grenades and handguns for Battlefield 4 (the base game) so you can make up for lost time. Or if you’re new to the game, they will help you catch up with players who have been on the Battlefield since launch. We will get back to you with more details once we have set release dates for these items.
For all of our Battlefield 4 Premium users, we’re adding two additional weapon shortcuts, unlocking DMR’s and shotguns. That way, if you like, you can quickly get your hands on a large portion of the weapons available in Battlefield 4.
Double XP Weekend
During the Player Appreciation Month, we’ll be running a double XP weekend for all players. If you’re one of our many Battlefield 4 Premium members, you’ll also get an additional double XP weekend during the Player Appreciation Month as an added bonus.
You will be able to participate in global DICE Community Missions where you will work together to unlock Gold Battlepacks. During the first of these Community-wide challenges, we will ask you to grab a set number of dog tags during a specified time. More details on this first Community Mission in Battlefield 4 to follow.
DICE Developer Talks
Increased developer interaction and transparency on how we work is frequently requested from our fans. During Player Appreciation Month, we will host a number of interviews with some of the core developers of Battlefield 4. In these interviews, you can ask them about their line of work, the effort they’ve put into Battlefield 4, or in the case of our core gameplay designer, what the balancing process of Battlefield 4 looks like. We will announce the dates and channels for these developer interviews as the Player Appreciation Month kicks off.
We’re going to have more information available on each of the Battlefield 4 Player Appreciation Monthactivities throughout February. Check back here for those details.
If you are currently playing Battlefield 4, we hope you enjoy this month-long community appreciation. If you haven’t played in a little while, it’s a great time to get back in the game. Whoever you are, we appreciate the time you spend with Battlefield 4, we thank you for your support and we hope to keep hearing from you on the Battlefield 4 forums on Battlelog. Here’s to a great 2014!
Karl Magnus Troedsson, DICE VP & GM
How to claim your daily Battlepacks
Every day that you log into the game in February, you will receive a new Battlepack. During weekdays, these will be Bronze, and during Saturdays and Sundays we will give away Silver Battlepacks. Make sure to play this weekend to receive your first Silver Battlepack!
Each daily Battlepack will be handed out from 4AM PST/12PM UTC (hit the link to find your specific time zone) on the day in question, cutting off 24 hours later, when a new Battlepack will become available. Note that you need to login each day to get that day’s specific Battlepack.
Claim your Player Appreciation Dog Tag
To kick off the month, we want to award you a special bonus dog tag: the Player Appreciation Dog Tag. This can be found in the Player Appreciation Battlepack, and is available between 4AM PST/12PM UTC February 1 and 4AM PST/12PM UTC February 2.
We hope you will enjoy the Player Appreciation Month. Stay tuned to the Battlefield Blog for more updates during the month.