EA defends Battlefield 4 launch failure

Rich-HillemanIn an interview with RockPaperShotgun at the recent D.I.C.E (no relation to the game developer DICE) summit in Las Vegas, RPS writer Nathan Grayson got some face time with EA chief creative officer Rich Hilleman, who spoke out to defend the rocky launch of Battlefield 4. Hilleman acknowledged that the game faced numerous and at times serious bugs, but said the game overall was a great success. “Battlefield 4 has been an exceedingly successful product on both consoles and PC,” Rich Hilleman said.

RPS: SimCity and BF4 both had terrible launches. SimCity didn’t work for more than a month, and BF4 still has issues. Surely you’re overhauling how you approach launches internally from now on?

Hilleman: I’m not sure I accept your premise. Battlefield 4 has been an exceedingly successful product on both consoles and PC. From a sales perspective, from a gameplay perspective.

RPS: Sure, BF4 is fundamentally a good game, but you can’t just write off months of glitches and server issues. Some people straight up could not play for the first couple weeks.

Hilleman: I think there was a lot of noise about the game, but some of that is a function of your surface area. The more customers you have, the more noise becomes available. We did things wrong. We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future.

Read the full interview at RockPaperShotgun

  • BullShooter

    So basically, a failed PR interview. Good to know.

  • http://www.battlefieldonmymind.com/ Heplinger

    This guy really doesn’t get it, does he? I certainly share the sentiment of RockPaperShotgun in hoping he is not a good representative of EA as a whole. His words make clear that he measures the quality and success of a game ONLY in sales numbers. How many people bought the game and don’t play it? If he were to look at the number playing three months in, it is nowhere near the number sold. I love the game now that it is starting to work better, but I sometimes regret buying it simply because doing so reinforces ideas like Mr. Hilleman’s that it was done (mostly) right.

  • ov3rthr0w

    What a turd