Though this “award” was handed out to EA earlier this year, it appears that EA is still not learning from it’s mistakes given the fiasco that is the Battlefield 4 launch. Rocky, failed, unacceptable, whatever you want to call it, EA has again managed to anger its community and we are all reminded, again, why EA deserves this crowning achievement.
For two years in row, Consumerist voters have awarded video game publisher Electronic Arts the title of Worst Company In America. New CEO Andrew Wilson is now claiming that the company is listening to angry customers.
“I think it was a wake-up call,” admitted Wilson, “Whether you respect the source or not.” Continuing, he said, “It was something we spent a lot of time and energy over and continue to spend a lot and energy over, and for us it was less about ‘How do we not get voted the Worst Company again?’ but more about, ‘Okay, are there things that we could do differently or things that we have done that have been misinterpreted that would cause people to feel that way?’
“And again, what we’ve done is said, ‘What is our role?’ Our role is to build great games and services. Is there anything that we’re doing that is an impediment to that or an inhibitor of that?… What we’ve been doing over time is we’ve been working to either update those things or eliminate those things and really get back to our focus on game because at the end of the day, if we’re making great games and services, we won’t get voted Worst Company In America again.”
A quasi-apology from COO Peter Moore said things like the company “made plenty of mistakes” and that they “owe gamers a better performance,” but it’s the rest of what he said that only angered the public more. At the time of this award, EA was fighting another failed game launch, SimCity. Plagued with DRM issues, anger over microtransactions, and the inability to forecast server requirements during launch, it was clear that something was serious wrong with EA and that gamers would start revolting. SimCity’s currently sitting at a 1.5 star rating given by nearly 4000 customers on Amazon.
Seems that history is starting to repeat itself if you read the reviews and view Battlefield 4′s rating on Amazon.
Short lead time between beta and retail, talks of EA pushing Battlefield 4 through quality control in order to beat Call of Duty to the market, does the Battlefield 4 launch rival SimCity’s launch to be one of the biggest gaming disasters in recent memory? Does EA deserve to be named the worst company in America for a third consecutive year?
Video is NSFW, tons of colorful language