Patrick Sodurlund, executive vice president for EA Games (who was previously a Battlefield producer at DICE ), has publicly stated that EA won’t rest until its shooter is in the top spot in an interview with MCV. The pre-holiday season has again pitted a Battlefield title against Activision’s Call of Duty franchise. As far as pre-orders are concerned, EA/DICE are ahead in the race with Battlefield 4 vs. CoD Ghosts.
“Competition is good,” said Soderlund. “It brings the best out of people. If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don’t look at them necessarily and mimic what they do.”
“But we think about them. Maybe they weren’t thinking about us much when we made Battlefield 3, but I can tell you, they are thinking about us now. They need too. We made a dent in the FPS market and we took share from them. And I am not going to give up until I’m No.1 and I am going to make sure I’m No.1.
“We are spending a ton of money on this, our teams are killing themselves every year to make great games. I want to give our consumers the best I can. We will strive to be No.1. If I said: ‘No.5 is probably fine,’ it’s hard for people to rally behind that message. But I wouldn’t say we could be No.1 if I didn’t think we could. I think I have the right team, the right product and the right strategy to get there.”
“We have other games now,” he said. “We have Titanfall, which we didn’t have when we had Medal of Honor. To me it is about a balanced portfolio.”